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If you looked at your
business through your customers' eyes, what would you see?
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WHY IT WORKS
ACCEPTANCE - Unlike the drudgery of other survey formats, customers view the ConSensor̉ box as fun - sort of like a game. Add in pre-validation of customers, thus creating top of mind awareness and interest, and the result is an astounding average response rate of 75% or more.
DELIVERY - Telephone surveys are easy to avoid. Paper surveys are frequently screened by secretaries as "junk mail". InfoQuest, on the other hand, with its unique appearance, almost always makes it to the intended recipient.
VISIBILITY - Conventional surveys, if they are not discarded upon receipt, frequently get lost under mountains of paper. The InfoQuest approach is a visible attention getter that is large enough to avoid getting lost, and viewed as too valuable to throw away.
EASE OF USE - InfoQuest is not intrusive - surveys are conducted at the convenience and leisure of the customer. Because all return mail material is provided in the package, even sending it back for processing is an easy task.
TRACEABILITY - Each survey is coded, allowing us to determine the identity of each respondent. That, in turn, allows full insight into individual customer responses.
RESULTS - InfoQuest and ConSensor̉ produces highly accurate results. Score-keeping, patterned responses, comparisons of answers and interviewer-based or -induced bias is eliminated. Most importantly, because customers tend to assume their responses are anonymous, their replies are much more candid than other methods.
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WHAT
IS InfoQuest
?
How
it Works
Why
it Works
What
it Achieves
ConSensor®
Clients'
Quotes
Sample
Reports:
Overall
Satisfaction
Customer
Loyalty
Sales
Performance
Problem
Identification
Individual
Customer Responses
The Revenue
Index
ProfitMaxsm
Strategic Profile
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