|
An initial identification of sales and marketing initiatives which will assist you in maximizing the revenue generating capability of your organization.
We conduct interviews with a representation of your sales staff and sales management to determine if their capabilities and departmental organization are in sync with your corporate goals. Also, we will interview management from other departments to identify any deficiencies in quality and service which hurt your ability to generate sales.
Quantitative questionnaire to understand how your management team sees your company. This would be given to key personnel in sales and operations.
Quantitative questionnaire to assess the perception of your sales department in their ability to successfully sell and service your company's offerings.
Confidential interviews with a sampling of your customers to determine their satisfaction with your sales effort, product and service.
The actual report describes your future sales opportunities, which are various ideas that you and your management team may have overlooked or not seen. Many of the concepts observed can be easily implemented and will reap immediate benefit. In addition, identification will be made of issues requiring further evaluation and long term focus. Topics will include:
- Marketing and lead generation
- Sales process identification and evaluation
- Compensation plans
- Sales management role
- Hiring process
- Training practices
- Customer profile and focus
- Sales support issues
- Sales and other department interactions
An executive meeting to review the report, prioritize issues, and develop an action plan for realization.
TOP
|