Connect the ad click to the order
A browser pixel can observe the shopping journey: a product view, an add-to-cart, or a checkout. Your ecommerce platform also records the order. WeProfit brings these sources together to help connect purchase data with the journey that led to it.
This is useful when you need to investigate an order that appears in your store but is missing from an advertising report. Start with collection, check the destination delivery, and then investigate attribution. Those are three different steps, and each needs its own evidence.
- Track page views, product views, add-to-carts, checkouts, and purchases.
- Connect a Shopify store or use the WooCommerce plugin with beta access.
- Inspect events and orders instead of relying only on a single total.
Send conversion events to the networks you use
All plans include Meta, Google, TikTok, Pinterest, Snapchat, X Ads, Microsoft, Reddit, LinkedIn, and Taboola. Connect your network credentials and destinations in WeProfit, then inspect delivery logs.
Meta delivery uses the Conversions API. Google Ads receives purchases from WeProfit’s server through Google’s Data Manager API, and Google Analytics 4 receives events through Measurement Protocol. Microsoft conversion forwarding is a pilot that requires enablement. Event coverage and setup requirements differ by destination.
A practical way to evaluate tracking during your trial
Use a known order to evaluate the whole path. Confirm the store recorded it, locate it in WeProfit, inspect the attribution evidence, and check delivery to the intended network. A successful send does not mean every advertising platform will credit the same order to an ad.
- Record a baseline of store orders and reported conversions for the same period.
- Review existing pixels and plugins before enabling another purchase sender.
- Use test sends and delivery logs to check each connection.
- Apply WeProfit URL templates when you need campaign, ad set, and ad detail.
| Checkpoint | Evidence to record | What it establishes |
|---|---|---|
| Store order | Order ID, paid status, time, currency and total from your store | The commerce record exists. |
| WeProfit order and events | Find that order and inspect its linked session and confidence | Collection and the available journey evidence. |
| Destination delivery | Intended pixel or destination, event ID, delivery status and errors | Whether the destination accepted the event or needs investigation. |
| Advertising report | Selected conversion action, reporting date and attribution settings | Whether that network credited the purchase under its own rules. |
Tracking first, with context for your next decision
After collection and delivery are working, use attribution to connect orders with channels and campaigns. Add product costs, payment fees, shipping, refunds, and ad spend to understand the profit behind those sales.
Plans start at $19 per month per store, with a 14-day free trial. Choose by order volume rather than paying to unlock individual ad networks.
Is WeProfit a fit for your tracking setup?
Start with the platform and destination you need to validate. A useful trial outcome is a documented event path for your store, including any remaining gaps.
| Your requirement | WeProfit fit and boundary |
|---|---|
| Shopify store using several ad networks | Shopify connection plus all ten destinations in each plan; configure and test each destination. |
| WooCommerce store | Beta access through the WordPress plugin. Confirm access, checkout compatibility and terms with support first. |
| Meta browser and server purchases | Paired event IDs and CAPI delivery logs. Independent purchase senders need a separate duplication check. |
| Google Ads conversions | Purchases uploaded from WeProfit’s server into WeProfit’s own conversion actions, with the click ID and hashed email or phone. Google Analytics 4 is connected separately; importing its key events is optional. |
| Microsoft or Taboola | Microsoft requires pilot enablement. Taboola forwarding depends on a captured Taboola click ID. |
| Multi-touch credit models or every business expense | Confidence labels describe matching evidence. Profit covers configured costs; it is not a full accounting system. |
