Understand what connects an order to a visit
An order may carry a direct cart identifier, a checkout token, a recognized customer signal, or a landing-page URL. WeProfit uses the available evidence to link orders with the journey that preceded them.
Confidence labels such as exact, strong, inferred, and none help explain that association. Stronger source evidence is different from a promise that an ad caused a sale. Read the label before treating every attributed order as equally certain.
Add the details needed for campaign reporting
Channel-level information and campaign-level information are not interchangeable. WeProfit campaign, ad set, and ad detail requires the appropriate WeProfit URL templates on your ads.
Apply those templates as directed in the dashboard. Preserve the tracking parameters through landing-page redirects so the collected visit retains the information needed for reporting.
Compare attributed outcomes with the spend behind them
WeProfit supports automated spend synchronization for Meta, Google Ads, TikTok, and Pinterest. Conversion delivery supports ten destinations, but that does not mean all ten provide automated spend imports.
Connect the relevant ad accounts and review equivalent periods when comparing spend with orders. Cost and revenue data then provide context for ROAS, POAS, and net profit.
Use attribution as evidence for a decision
Ad networks use their own attribution settings and may each claim credit for a purchase. Adding all network-reported conversions can therefore count the same store order more than once.
Use the store’s orders as a commerce reference, inspect collection and delivery when something is missing, and then compare attribution definitions. WeProfit’s evidence labels help explain its order matching; they are not selectable multi-touch credit models.
