Connect store events with your Meta destination
Your store records the sale; Meta needs conversion information to measure outcomes from advertising. WeProfit provides the tracking and delivery path between those systems.
Connect Shopify or an enabled WooCommerce store, complete its tracking setup, and add the Meta destination details requested in WeProfit. The network connection includes the pixel and access credentials used for event delivery.
Validate a purchase from collection to destination
Start with a known purchase instead of comparing only the totals in two dashboards. Check the event in WeProfit, inspect its Meta delivery status, then review the destination diagnostics in Meta.
- Confirm you connected the intended pixel and store.
- Check the event name, purchase value, currency, and transaction identifiers.
- Inspect errors or pending deliveries before investigating attribution.
- Review Meta’s event diagnostics for additional destination-side feedback.
Coordinate browser pixels and server events
If another app or browser pixel already sends purchases to Meta, review that setup before enabling another purchase flow. Multiple senders need consistent identifiers and deduplication settings to avoid treating the same sale as multiple events.
WeProfit uses purchase event identifiers and deduplication in its tracking. The existing Meta integration on your store still matters, especially when an independent tool supplies another event for the same transaction.
Delivery and attribution are different outcomes
A delivered event is data sent to a destination. Whether Meta credits that purchase to an ad depends on its reporting configuration and available matching signals. A store order, a delivered purchase, and an attributed conversion can therefore have different totals.
WeProfit’s Meta connection is included in every plan. Use the trial to check your store’s event flow, then use attribution and profit reporting to understand what happens after the click.
