See the calculation behind net profit
WeProfit calculates net profit as revenue minus refunds, product costs, payment fees, shipping, and ad spend. Each input changes how useful the final number is.
A campaign can generate strong revenue while selling products with thin margins or high fulfillment costs. Looking at those costs next to the tracked orders gives you a more useful basis for reviewing the campaign.
Distinguish entered costs from estimates
Product costs can come from order line items, product or variant records, or a default percentage estimate. WeProfit labels product-cost coverage as exact, partial, or estimate.
Payment fees and shipping use the settings you configure. Review those assumptions and the products without recorded costs before interpreting a precise-looking profit number. The report only includes the costs supplied to its calculation.
Read ROAS and POAS with the right formula
ROAS compares revenue with ad spend. WeProfit POAS compares profit before advertising costs with ad spend. Net profit subtracts ad spend afterward.
With that POAS definition, 1.0x covers advertising after the other included costs. It does not account for expenses that were never included, such as separate business overhead. Use the ratio alongside net profit, order volume, and cost coverage.
Build a useful review routine
Start with working conversion tracking, then complete the cost picture. Profit reporting becomes more useful as you improve the inputs.
- Review product and variant costs, especially new products.
- Check refund activity and shipping or payment-fee assumptions.
- Connect the supported ad accounts for automated spend synchronization.
- Compare campaigns only when dates, currencies, and attribution definitions align.
- Investigate differences in product mix before deciding what to scale.
